{"id":2955,"date":"2024-02-08T16:14:33","date_gmt":"2024-02-08T21:14:33","guid":{"rendered":"https:\/\/brooklyn1.one\/?p=2955"},"modified":"2024-02-08T16:14:35","modified_gmt":"2024-02-08T21:14:35","slug":"brooklyn-brewery-an-enterprise-that-receives-over-4000-tourists-every-weekend","status":"publish","type":"post","link":"https:\/\/brooklyn1.one\/en\/eternal\/brooklyn-brewery-an-enterprise-that-receives-over-4000-tourists-every-weekend-2955","title":{"rendered":"Brooklyn Brewery, an enterprise that receives over 4,000 tourists every weekend"},"content":{"rendered":"\n

Walking along North 11th Street in Brooklyn, you can smell the pleasant aroma of grain that spreads through the open doors of the Brooklyn Brewery. Established in the 80s of the previous century, Brooklyn Brewery has grown to become a well-known global brand. It is still as appreciated today as it was in the old days. Naturally, the topic of our discussion is the history of the brewery. Find out more about Brooklyn Brewery at brooklyn1.one<\/a><\/p>\n\n\n\n

The brewery’s foundation<\/h2>\n\n\n\n
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Brooklyn Brewery was founded in 1988 by Steve Hindy and Tom Potter. They began operations at the current location in 1990 and opened to the public in 1996. By the way, it is credited with the transformation of this Brooklyn neighborhood. After all, when the brewery began operations in Williamsburg in the 1990s, the surrounding buildings were primarily abandoned warehouses and factories. It was also home to numerous artists looking for low-cost accommodations, as well as immigrant families of Latin American and Eastern European heritage. As a result, Brooklyn Brewery was the driving force behind the transformation of Williamsburg.<\/p>\n\n\n\n

Brooklyn Brewery, like all New Yorkers, had issues with landlords. In 2016, Brooklyn Brewery announced plans to expand the Brooklyn Navy Yard, a 75,000-square-foot production facility, beer garden and food court set to open in 2018. However, in 2017, this extension was terminated.<\/p>\n\n\n\n

What was the reason? Leasing issues. As real estate in Williamsburg became more appealing to hotels and banks, and rents were ten times higher than when Brooklyn Brewery rented its property for three dollars per foot, founder and chairman Steve Hindy was concerned that the brewery would be unable to renew the lease. However, thanks to the update of zoning laws, the lease of the brewery in Williamsburg was extended until 2025.<\/p>\n\n\n\n

Reaching international recognition<\/h2>\n\n\n\n
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Brooklyn Brewery has partnerships all around the world, including California, Colorado, Japan and Sweden. In 2017, the company bought minority stakes in the 21st Amendment in San Leandro, California, and Funkwerks in Fort Collins, Colorado. In 2016, it sold a minority stake to Kirin Brewery, headquartered in Tokyo.<\/p>\n\n\n\n

In 2014, in partnership with Carlsberg, Brooklyn Brewery established a subsidiary brewery in Stockholm called Nya CarnegieBryggeriet. It is stated that Nya CarnegieBryggeriet became the first European craft brewery operated by an American company.<\/p>\n\n\n\n

Although Brooklyn Brewery is well-known for its lager, the brewery also produces several experimental and unusual types of beer.<\/p>\n\n\n\n

The brewery has been a pioneer since its foundation in 1988<\/a>. First, the company revived the local beer brewed in the area before Prohibition. It was the well-known beer Brooklyn Lager. At the same time, the brewery continued to introduce fans to flavors they had never tried before. One of Brooklyn Brewery’s craft beers worth mentioning is the Black Chocolate Stout Brooklyn Brewery with chocolate malt. It was once considered innovative. Furthermore, the relatively new Brewmaster’s Reserve series features a diverse range of ingredients and new sources of inspiration, such as sumac.<\/p>\n\n\n\n

Iconic label<\/h2>\n\n\n\n
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Some words on beer design. The Brooklyn Brewery label is iconic, and it’s no accident. It was designed by Milton Glaser, the creator of the even more popular “I love NY” logo with a heart in the middle. Steve Hindy said he interviewed approximately 30 different firms before contacting Glaser, whom he called every day for two weeks. The “B” on the label was intended to evoke American baseball nostalgia while still being “fresh”.<\/p>\n\n\n\n

Every year, Brooklyn Brewery releases the Stonewall Inn IPA in partnership with the legendary Greenwich Village bar, regarded as the center of the LGBT rights movement. All earnings benefit the Stonewall Inn Gives Back Initiative (SIGBI), a non-profit organization that fights LGBT prejudice through information campaigns and educational efforts.<\/p>\n\n\n\n

Brooklyn Brewery was also responsible for reviving the forgotten Japanese hops, in a good way, of course. It was simply taken and revived.<\/p>\n\n\n\n

The Sorachi Ace hop variety was originally developed for Sapporo Breweries in Hokkaido, Japan, back in the 1970s. In 1984, it became commercially available. In 2006, Sorachi Ace was made commercially available in the US thanks to an American hop producer, Darren Gamache of Virgil Gamache Farms. Furthermore, Brooklyn Brewery was among the first to try this variety throughout the beer season. The eponymous Brooklyn Sorachi Ace has become one of the brewery’s most popular beers.<\/p>\n\n\n\n

Today, much like the borough of the same name, Brooklyn Brewery draws visitors from all over the world. It is believed that as of 2017, it received approximately 4,000 visitors per weekend, and this was before the renovation of the bar in 2018.<\/p>\n","protected":false},"excerpt":{"rendered":"

Walking along North 11th Street in Brooklyn, you can smell the pleasant aroma of grain that spreads through the open doors of the Brooklyn Brewery. Established in the 80s of the previous century, Brooklyn Brewery has grown to become a well-known global brand. It is still as appreciated today as it was in the old […]<\/p>\n","protected":false},"author":333,"featured_media":2820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1164],"tags":[2183,2182,2181,2185,2186,2187,2184,2188],"motype":[1158],"moformat":[83],"moimportance":[78,81],"class_list":{"0":"post-2955","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-000-tourists-every-weekend","9":"tag-an-enterprise-that-receives-over-4","10":"tag-brooklyn-brewery","11":"tag-brooklyn-brewery-was-also-responsible-for-reviving-the-forgotten-japanese-hops","12":"tag-in-a-good-way","13":"tag-japan","14":"tag-the-brewerys-foundation","15":"tag-the-sorachi-ace-hop-variety-was-originally-developed-for-sapporo-breweries-in-hokkaido","16":"motype-eternal","17":"moformat-vlasna","18":"moimportance-golovna-novina","19":"moimportance-retranslyacziya-v-agregatori"},"modified_by":"Inna Hananova","_links":{"self":[{"href":"https:\/\/brooklyn1.one\/en\/wp-json\/wp\/v2\/posts\/2955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brooklyn1.one\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brooklyn1.one\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brooklyn1.one\/en\/wp-json\/wp\/v2\/users\/333"}],"replies":[{"embeddable":true,"href":"https:\/\/brooklyn1.one\/en\/wp-json\/wp\/v2\/comments?post=2955"}],"version-history":[{"count":1,"href":"https:\/\/brooklyn1.one\/en\/wp-json\/wp\/v2\/posts\/2955\/revisions"}],"predecessor-version":[{"id":2956,"href":"https:\/\/brooklyn1.one\/en\/wp-json\/wp\/v2\/posts\/2955\/revisions\/2956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brooklyn1.one\/en\/wp-json\/wp\/v2\/media\/2820"}],"wp:attachment":[{"href":"https:\/\/brooklyn1.one\/en\/wp-json\/wp\/v2\/media?parent=2955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brooklyn1.one\/en\/wp-json\/wp\/v2\/categories?post=2955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brooklyn1.one\/en\/wp-json\/wp\/v2\/tags?post=2955"},{"taxonomy":"motype","embeddable":true,"href":"https:\/\/brooklyn1.one\/en\/wp-json\/wp\/v2\/motype?post=2955"},{"taxonomy":"moformat","embeddable":true,"href":"https:\/\/brooklyn1.one\/en\/wp-json\/wp\/v2\/moformat?post=2955"},{"taxonomy":"moimportance","embeddable":true,"href":"https:\/\/brooklyn1.one\/en\/wp-json\/wp\/v2\/moimportance?post=2955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}